Mission:
To build community-centered products and services that are accessible and enhance people’s day-to-day lives.
Capabilities:
Ethnographic and design research (Qualitative and quantitative): Research is the key driver in building a strong foundation for a product and/or service. To reach a solution, I have performed the following methods:
Motivational interviewing: 1:1, group, contextual/behavioral (in-person, digital platform or phone)
Surveys across platforms
User testing
Research synthesis
Co-creation workshops across multiple stakeholders (internal and external)
Card sorting (in person, online)
A/B testing
Heuristic evaluations
Competitive analysis
Landscape analysis
Systems modeling
Causal loop diagrams
Group model building
Research Synthesis and Design Strategy:
Affinity mapping
Personas; archetypes
Service blueprints
Journey maps
KPI measurement and evaluation indicators
Facilitation and Leadership:
Co-creation, ideation
Mapping exercises
Prioritization activities
Strategic planning
Educational workshops
Stakeholder engagement
Mentorship